Kudos to Pedigree The food sucks but the commercials are WONDERFUL - they're touting adopting shelter dogs in all the commercials - pretty impressive nothing about the food - just saving the dogs in shelters. The one I just saw made me melt - it was so well done and tasteful - the point was totally made about the problem we have in shelters and how many great dogs need saving They showed great pictures of dogs needing homes and for a food company to spend money to not advertise their product is something we just don't see. now if other food companies would just follow suit - maybe people would start waking up to this huge sad problem in our country |
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I hadn't seen any because Kelly controls the remote and fast-forwards through all the commercials! But I Googled and found this sad one. Very effective, though. |
V I agree with you. Those Pedigree commercials really tug at our hearts. Good for them for donating to help animal shelters. :) |
That is great they are doing this. |
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That made me cry. How absolutely heartless! To think this actually happens makes my stomach flip. |
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Every time someone watches this advert Pedigree will give £1 up to a total of£100,000 to homeless dogs. This all came about when pedigree fell out with the Kennel Club over breeding practices.Under cover reporters discovered that breeders were breeding to standard in such a way that it was detrimental to the dogs health.For instance flat nosed breeds such as bull terriers were breed to a point were they can hardly breath properly because of short noses. Kennel Club has now recognised that some breeding standards are out dated and are altering standards to benifit the dogs health .The Kennel Club now promote accredited breeders to breed healthy dogs. Pedigree distanced themselves from the Kennel Club,they do not sponser Crufts and they do not attend along with a few other big names such as Dogs Trust,a nationwide dog rescue.They believe that bad breeding has led to more homeless dogs. Sorry to so long winded,just wanted to give some background to the advert. |
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I haven't seen it on the tv over here.I knew about the you tube video because it was circulated by a yorkie rescue and lost dog forum that I belong to over here.Pedigree and KC fell out 2 years ago for the reasons I gave.Pedigree then started their adoption scheme.Around the same time KC started their happy healthy policy. I am pleased that a big company has started showing awareness for the homeless dogs,they need all the help they can get.:D |
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