advertising dogs for sale This is an off shoot of the posting regarding the billboard ("Bob") selling puppies. Which got me thinking... I'm sure he's probably disreputable, but that's neither here nor there for this question...what is the "proper" way to "advertise" you're selling puppies? If you sell puppies to someone, i.e., an exchange of money for something...you're in business whether you want to call it that or not (try telling the IRS you're not a business if you disagree), thus how does one go about letting someone know they have something to sell if not through advertising...be it a billboard or newspaper ad? Surely, no one invests a lot of money into Yorkies (or anything) with the intent to sell them and post birth sits and waits hoping someone will "notice" they have something to sell. I know in my area the newspaper is where you find out who has Yorkies to buy...but like all things advertised it's up to the buyer to make the right choice with all things considered. I heard some say those that advertise in the paper aren't respectable breeders...why is that? Who decided that the newspaper isn't an approved method of advertising? For those that say they only breed to "improve the breed", the fact remains you sell the excess/those puppies that don't serve your purpose...be it for breeding more or showing...thus if that's one's purpose how is the method of announcing you have something to sell become an issue? This is a serious question, not meant to get people all twisted...excess puppies from even the most dedicated breeders become a commodity and without getting the word out of their availability the respectable breeder would be overrun and near puppymill-status. ~KC |
From what I understand, reputable breeders have years long waiting lists. They sell by word of mouth only. They only breed x amount of times per year, and if they don't have any more puppies, then the prospective buyers will just have to wait. If they want a pup from that certain breeder, then they have no choice but to wait. It's the people who want it NOW!NOW! NOW! That go to just whomever and buy it that day. (that's what my bf and I did, we didn't know any better.) And there are a LOT of people like that, that's why mills are in business. I don't breed dogs, but I do have a side business that is doing better than my "actual" job. I don't declare it, oh well. I don't advertise, yet I am always busy. Bc my clients are happy with their orders, and they tell people about me. Simple as that. |
that's fine for those that have a waiting list, but not all reputable breeders have waiting lists - that would be a horrible way to lump breeders, thus the question, what's the proper way to advertise. |
One of the problems people had with Bob is that he had twenty or so breeds listed, that's a puppy broker not a breeder, and it's no different than buying from a pet shop. The problem I have with pet shops and brokers and many individual breeders is that they will sell to anyone who has the money. When you look at all the rehoming that is being done, you know that the breeder hasn't educated the owners about the breed, and hasn't chosen the family wisely. People who are just selling dogs, instead of "placing" them are more likely to place their dogs with owners that aren't aware of the problems that that particular breed can have, and how to solve those problems. I personally believe the only reason for breeding is a desire to improve the breed, and this is best done by joining breed clubs, going to shows, and getting to know other breeders. Even YTCA members can advertise, but advertising must be deemed tasteful, so where you advertise is important. If you are just starting out, I think some of the on-line sites are considered better than others. For example, certain sites don't allow any reporting of ads, and even scammers are allowed to advertise. You would want to avoid places like that. It's easier to keep your reputation than build it back up. I see nothing wrong with the local newspaper, and in fact, to me that's preferable to the web, it means that you will be selling to families who are within driving distance, and you can stay a part of the lives. The families will also have the opportunity to check you out and see the breeding conditions of the dogs. |
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Personally I don't see anything wrong with using the internet or newspaper as long as you are screening homes. I wouldn't use a billboard. Waiting lists are nice but some people can't wait a year or two for a pup. |
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But I suppose a reputable breeder is one who behaves in a reputable manner. I would make a list of what I think makes a reputable breeder but I'm concerned if I would inadvertently leave off something that's all people would concentrate on and respond to thus my original question (what's the proper way to advertise) would get lost in the rhetoric. ~KC |
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