The scandal of marketing purebreds
 

This is dated but still seems pretty valid today. I certainly don't have any marketing plans. Not even a web presence. This article has given me food for thought.

The scandal of marketing purebred dogs The scandal of marketing purebred dogs | Ruffly Speaking

I couldn't post the whole letter as it was too long. But she has some great points, some of which I plan to bring up at our next AGM..

Really interesting article and definitely truth in it! Puppy advertising sites are full of backyard breeders and puppymills who make it incredibly easy to find and buy from them...as well as newspaper classifieds, Facebook, and even yorkie talk...

Great article !
Thank you for posting .
Xoxo

Not all breeders are puppy mills. And many advertise in the same places.

You are welcome to come and visit my home anytime--one major difference.

Excellent article Gail......glaringly truthful. Thanks for posting this....Who is this person? I would be very interested in seeing the major changes she made to her website.....

Judi I don't know her personally but if you click on the link, she has some other great articles. She is a breeder of small dogs, and I think I got to her site, through another posting her on YT.

That is true, but one of her points I liked was that the National breed clubs, should have a presence there on this Kujii or what ever sites. Not to sell dogs, but to put up an advert that directs an interested purchaser to the breed club.

I know a lot of breeders use facebook too, but I don't think I can do that. I am a member but the whole facebook thingey leaves me cold. Too many messages and I don't find it easy to navigate around either.

If you go to the Breed Parent site, you will also find a list of breeders. On some sites, you can be very limited to how much you can say.

And again, you really need to go to the breeder's house, and see the mama and the stud.

I had a friend that was breeding Yorkies....small scale....she had 2 females and one stud at her home....looooooong, disasterous story cut short.....she was a broker, went and bought puppies anywhere from Ok and Arkansas and La....then called them from "her own breeding dogs", which she touted to anyone that bought "her" litters, as the dams and sire of the litters. So, it takes soooooooo much more than a simple home visit to determine the worthyness of a breeder. There MUST be a relationship developed between breeder and buyer....a trust bond is forged.....anyone can lie about dams and sires of the litter.....it is done a million times a day......a buyer had better have more invested in the purchase of their new puppy, than a home visit and seeing two dogs that someone claims are the dam and sire, on site, so that they are "legit". Sooooo much weight is put on these "home visits"......buyer had better beware.....homes are / can be staged, dogs are trotted out and called all kinds of things they are not....you must be dealing with a responsible, ethical person, and if you have that, you can buy a puppy from that person, sight unseen, and do better than the person that made house visits, saw the "dam and sire" of the litter, and ended up with a pig in a poke.

Thanks for sharing this blog! It's a great blog and I loved this article too:
http://rufflyspeaking.net/being-a-good-breeder/

Thank you that was a rather dense article. Food for thought. And what seems to me some changing of the beliefs on the validity of health testing as you keep reading.

Here is my belief for serious debilitating life threatening conditions, let us pull out all the stops to find GENETIC MARKERS and tests on our breeding stock. And very importantly have the database to record these under, because if parents test clear particularly on the single and simple transference we know we don't need to test the progeny either!

Every good breeder has to weigh a whole hell of a lot of factors before breeding, and health testing is an important but not the only one they need to do.

Function, fitness, breed type, temperament, coat color quality, bite, are yet more factors that go into the decision making matrix.

But health testing, intelligent well reasoned, coupled with a whole lot of other factors is very much a part of what makes a reputable breeder.

There's definitely a lot to think about and I agree that for the life threatening conditions, testing on breeding stock is important. But that's just the minimum.

I'm curious to know what breeders feelings are about sharing outcomes of the other factors you listed in their tried and true decision matrix?

Reputable breeders, to me, are only reputable because they've done enough breeding to be fairly confident about what would happen if they breed 2 dogs together. But that takes years of breeding to get there. How willing are these breeders (who have spent the time and effort in doing this) on sharing this knowledge with new breeders? So that new breeders can do it properly too?

And I mean, just because a new breeder thinks he/she has their ducks in a row doesn't make them a good breeder until, and I hate to say it, they've made enough mistakes to find the right combo or formula but by that time it's too late. But if seasoned reputable breeders don't share their knowledge, new breeders are on their own. I imagine new breeders in order to do their own learning are good at marketing their pups in order to keep going with their breeding program and expand that knowledge.

I've been doing a lot of reading here on yorkietalk and elsewhere and since everyone's entitled to their opinion there's a lot of arguments and counter-arguments, it makes it hard for me to come to a decision about what I feel about breeding and breed clubs in general. The only bottom line I've made is that it would be great to have a mentor just like a seasoned doctor teaches resident doctors about practice. Of course I'm just generalizing since it's not at all the same.

I'm the admin of a Facebook a page Called Kijiji STOP selling puppies. I get so many emails and messages about people who mistakenly buy from Backyard breeders and end up with sick and dying puppies. We are trying to educate the public about these breeding practices but, they seem to become more conniving everyday. Fake web pages, burner phones, host families. I received a letter today from a lady who got her Yorkie on Kijiji from What she thought was a reputable breeder and she had to mercifully end it's sweet life two days later. I posted it on the site today in the hopes that no one else suffers the same fate.

What is a host family? I could hazard a guess, but would like to know your meaning, and how it is employed?

Gemy.....a host family is a family that a mill or broker will hire to sell a litter of puppies for them. People are becoming smarter and want to see where the puppies come from. These host families will take the puppies and sell them as their own and usually get paid the price of one puppie. For yorkies, they can earn 2000.00 easily. They usually will have a female on sight that they pass off as the mother. I have know host families to sell 10-15 litters a year for brokers. Pretty easy cash. They sell them mostly on Kijiji or other classifieds.