Another

here!!
Yes, the graually starting it thing is very important. I have taken ground flaxseed myself in the past and found that if I had too much too soon, I'd get the more HORRIBLE gas, painful

and OMG stinky too

So I started my girlies on just a pinch a day, then after a week, bumped it up to two pinches, and so on. They now get 1/2 a teaspoon a day, which I think is all that's needed for their size (Luna's almost 3 lbs and Izzy is almost 6lbs) Their coats have improved a lot, especially Ms. Cotton Luna, she's much softer and less tangly. Both of them had dry flaky skin and no longer have that problem now either!

I'm thrilled with it

We also use the Plus, since Luna has LP, in hopes that it'll help strengthen up that area.