I've been known to get up before the crack of dawn to get teh "toy of the year" when my daughter was younger, but now, I really don't get up that early, if I even go on the day after Thanksgiving.
My DH says he would rather pay the higher price than fight the crowds.
My MIL goes every year, calls me every year on this day before 5am, to see if I want to go w/ her.
I have some friends (husband and wife) that go together each year and last year, they said they saved over $500 on what they bought.