HA! I sure don't get it myself and I sure wish I did! Men are notorious for this sort of behavior!
I have asked my husband why he looks, and he tells me, a lot of the time he don't even realize he's doing it, it's just an instinct, and he says he looks at the mags for the articles! HAHAHA call me dumb, but baby I aint got the word stupid a$$ wrote across my forhead!
I really wish I could understand this more, maybe we all need to find a male forum and research this!!!
here is the thread I started on this awhile back!
http://www.yorkietalk.com/forums/showthread.php?t=46796