Great advice above.  I would also add: don't force affection and cuddling.  Make sure your pup doesn't feel trapped.  Always let her feel like she can choose to walk away.  
 
I believe this was key in my boys becoming super affectionate.  They do it on their own terms.  I often pick them up for just a second, give them a kiss, let them down and say, "Oooh, thank you."  They come back for more.  
