I taped Tia's ears once and after a little while she had managed to pull out the tape (I probably didn't do a very good job) -- so I resorted to massaging and keeping the tips shaved. So far, one ear is up (most of the time) -- I've decided to let nature take it's course while I continue to massage (which she LOVES!!!) and keep them trimmed. If she stays with one ear up, I'll be thrilled, it really is adorable!