Jackson had to be taught. He was not naturally a big fetcher. But now he LOVES it... I've built up his drive enough to play almost anywhere. I use the ChuckIt and he just loves it. Such great exercise. He barks at me to throw the ball lol. But it was not naturally engrained in him- I did use small treats as rewards for bringing it back and it was a somewhat slow process. Now he can even catch frisbees! He'll never be a Border Collie frisbee catching maniac but he enjoys it enough that it's fun for both of us.
https://www.youtube.com/watch?v=6nIGjuLrkTQ