Winning! Yes, Gucci is his name... true name... I call him something new every day in baby talk gibberish, he seems to like it, Bug Bug, Boo Boo, Chuckles, Mud Blood, Squirrel, Hamster, lots more..... I haven't used Crab Bait in quite a while but it is a good one! LOL Looking in his eyes while we walk or sit around the house, the right vocal tone just makes his eyes sparkle.... He still loves Mama best but I think I come in at a close second.... ok... maybe not so close but second none the less.