[Maximo]

I don't understand how this JustFoodforDogs is considered a new concept. Isn't Freshpet the same thing?

JustFoodforDogs cites the food recalls as an argument against kibble/canned. Why would their food be immune to potential problems? Freshpet had a recall.

As Skeptivet points out, even whole foods at the grocery store are subject to problems, like salmonella. All food is "processed' unless eaten right at the source, off the ground.