I think I've stopped laughing now where I can actually type, but I would not expect a "put up" if you rubbed it with KY or anything else. Matter of fact, just the opposite.
Actually, any effort you make will probably not do much good. This is a natural occurrence, and I think you'll just have to deal with it. If there's other people there and it embarrasses you, just put your dog in another room for a while.
PS:
I highly recommend you do not scold your Dog for this, he can't help it.
Shucks, my self control is deplorable, I'm ROFL