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Originally Posted by Yorkiemom1  Oh I dont know........breeders have to get their name out there thru advertisement.......ONCE established, one may not have to advertise quite so much......it will be MOSTLY word of mouth and referrals, but you still have to have exposure....you can not sell puppies to qualified buyers if you dont have a large enough pool of people to look at, if you are trying to establish yourself as a responsible breeder....if this is going to be a legitimate business you are trying to start up.....now, I would imagine byb dont need to advertise, as they can stick a sign at the intersection, like you do with garage sales.....THEY dont need to advertise because all they have to get sold are 3-4 babies, that is going to provide some quick cash for the weekend trip with the kids to Six Flags, or pay for that flower bed you are having put in, or even for the groceries needed to feed the family that is coming for Thanksgiving dinner. I think good breeders DO need to advertise.....I can not imagine having a successful BUSINESS of ANY kind, if no one knows you exist! (Let me add, I too purchased a puppy from a breeder that I got from this forum, YEARS ago....and she has since been closed down as a puppy mill....she was VERY active in her posts, and the little dogs I bought from her were both ill from genetic conditions that led to their deaths....no resolution for me from this breeder either.) |
Sorry to make it sound so black and white, but I do think a good breeder goes more by word of mouth than they do advertising. I believe a good breeder is working with a mentor and going to shows and establishing a name for herself, before she ever breeds the first pup. I don’t believe the goal of a “good” breeder should ever be to sell pups, but to improve the breed. I can certainly understand websites that describe someone’s breeding program, as long as you can’t purchase a dog from the website, and I can understand discrete advertising for new breeders, (can a new breeder be described as good?), but I do not believe in this “featured breeders” advertising that YorkieTalk has. I think it gives Yorkietalk members a false sense of confidence in these breeders, and why would a person have to reach THAT many people? How many dogs are they breeding? Bottom line is I don't think dog breeding should be a "business". I think it's impossible to do what's right for the dogs if it's profit motivated. Too many people refuse to take a dog out of their breeding program that they suspect has a genetic defect and I believe this goes back to the "business" element. This is just my opinion and I realize not everyone shares it.