I recently noticed this line of food too and asked for samples. I use their meat rolls as a supplement to my dogs diet, mostly as a treat and they love them. I tried a few of thier L.I.D diets and my dogs wouldnt eat them. I like that its grain free and low in protein, my Tuck cant handle it..They are eating nature's variety and still enjoy it but itl never hurts to have a "back up food" just in case..