Yes they smell like it for several days, but its always the strongest and softest on the first day.
I purchased it from Petco, but it's been a while since I bought it. I hope they didn't discontinue it that would make me very sad.
I found this website with other products made by the same company
Royal Treatment All Natural Formulas
But i didn't see the Buttermilk and Sugar one. Bummer
Although they had some other ones that sounded really good too.