OK, I totally used to be one of those people who just didn't agree with dressing your dogs. I thought a jacket here and there was cool, etc but thought some people got too excessive (which, I still think SOME do) but I somehow fell into the trap! LOL. Jackson looks adorable in his hooded fur jacket. He doesn't get cold easily but during all of this snow, he gets colder faster and after about 35 minutes outside, he will sometimes start shaking esp. if he's not running around. So I feel more comfortable having him in his warm coat, plus I keep his hair really short, and I know he likes it because he doesn't put up a fight while putting it on at all. I just feel more comfortable knowing he's warm and then we can be outside longer. He never wears clothes in the summertime or when it's not necessary but of course the things I buy him for winter are all cute and adorable