Add us to the wierdo's list.
We love the smell and it reminds us of home, San Diego. The natural oils in it are what cause the smell and are a natural insect repellant. Be sure to shake well before using it
At the moment we don't dilute it, but we are planning to buy one of those RapidBath systems and that may require diluting.
I think it makes Maggie May's coat beautiful, soft and shinny. Makes grooming easier. For some of the bad tangles she gets (when daddy takes her outside to play ball!) I use Cowboy Magic.