Oh your poor baby! PLEASE don't use Clorox on your kiddo's skin - that's really dangerous.
It is hard to say what this is. Skin issues are always either from allergies or secondary to some kind of illness/disease. My Wylie had some skin issues and my regular vet was useless and misdiagnosed him for months. Finally, I took to a Vet Dermatologist and it was the BEST thing I ever did for him. He not only had Pyoderma (skin infection, easily treated), but ended up having hypothyroid and Atypical Cushing's Disease.
This is the clinic I went to - click on FAQs to see various skin disorders and see if anything looks like what your baby has:
Dermatology Clinic for Animals