Oh no way does it ever wear off! lol I've had Bounce 3 years and I STILL buy him everything under the sun. Even more stuff than i buy myself. Let's just say this past weekend I found some REALLY cute shoes that I would have DIED for? Why did I not get them? I saw a jacket for Bounce.....how sad is that?! lol Let your hubby know before it's too late! haha You'll never stop spending on your baby, trust me.