Meat vs. Meal ....on Pet Food labeling
What does the real difference mean to your pets and you?
Meat
(Chicken & Lamb are 70% water and only 15% protein)
Pet food labels found in grocery and mass marketers like to use Chicken or Lamb to represent real meat. – (Contains 70% moisture). This leads you the consumer to believe that their product is meat based. Chicken or lamb meats are heavier than grains prior to cooking. The moisture contained in the meats (70%) is reduced by 2/3rds after the cooking process, leaving the total formula as a grain base food after processing.
VS.
Meal
(Chicken Meal and Lamb Meal are dry and 50% to 65% protein) meat protein!
Canidae Pet foods list Chicken Meal & Turkey meal as the first ingredients. Chicken, Turkey and Lamb meals are dry and are less than 10% moisture and contain 50% - 65% meat proteins. In processing the meat meals do not shrink below the grain weight, producing a true meat based formula for your carnivores. AAFCO label rules require that, the heaviest to the lightest ingredients be the order on the guaranteed analysis panel, (with or without water content)
http://www.canidae.com/meat.vs.meal/meat.vs.meal.html
Some more support:
Chicken Meal vs. Chicken
Labeling laws require pet food manufacturers to list ingredients in descending order of weight prior to cooking or processing. The principle component of chicken meat is water. By weight, a chicken is 70 - 75% water. So the truth is, when you see "chicken" on the top of an ingredient list, it means the water weight in the raw (wet) chicken is what qualified it to be listed first. After the cooking process, where up to 75% of the chicken evaporates, the actual chicken content is reduced to being the fourth or fifth ingredient in your pet’s food.
So, for every five pounds of raw (wet) chicken used in some brands of pet food, as little as one pound may end up in the finished product. This occurs because 75% of a raw (wet) chicken is water, which evaporates during cooking process.
But not with the chicken MEAL in Flint River Ranch health food for pets. Our chicken meal is fresh, human quality chicken meat with the water and fat removed.
It takes 5 lbs. of fresh chicken meat to make 1 lb. of chicken meal!
So when chicken meal is listed as the first ingredient, it really is in the bag where it counts as a superior protein source for your pet.
Your pet needs meat protein to thrive. Meat is good. MEAL IS BETTER! Flint River Ranch puts chicken meal first so that you can offer your pet the maximum level of nutrition in every bowl.
http://www.woofsports.com/feedingpet.htm