Personally, I feel that adding Wellness as a choice at Petco is a great idea. Valentino and Lola have eaten and enjoyed Wellness for 2 years now and it is the only food Valentino can tolerate due to his allergies to Chicken and corn.
I feel that by adding this choice to Petco, many consumers who were 1. not aware of the brand, or 2. unable to find it at a near-by location, are now able to make a good decision about a great quality food. Sadly some dog owners still buy their pet food at the local convenience store...maybe now their pets will have a chance at trying a food that is actually really healthy for them.