I',m still having trouble wrapping. I have read, researched bought sweetyblue DVD's on show coats but am frustrated with it

Should I be using plastic wraps on body of coat and deli paper on face? I am using quality shampoo and conditioner but seem to be always faced with dryish, dull coat. It could be the type of coat of my male. I ended up cutting him back because I noticed breakage

I am determined to figure this out. I mean if a bizzillion other people can have a beautiful coat, I can learn too. I would really appreciate input.
Thanks