Oooh, I hate that but yes, people ask.  I refused to tell last time.  I don't want people judging because it's MY money.  The last puppy was $3,000(sadly, it didn't work out) but since I don't take vacations I feel any amount is justified.  My sister spent more than that for a few days in  Hawaii.  My previous dogs have lived 12 - 15 years(and my chihuahua is already almost 9 years old).   So, price per year is a bargain if you look at it that way 

  Less than a yearly cable bill.  
But it does bug me because I don't ask people how much they pay for stuff, I just wasn't brought up that way.