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Stores aggressively try to keep loyal customers who generate the highest sales while discouraging bargain-hunters who are less profitable because they check many sites for the same product at the lowest price.
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I am a bargain hunter and very proud of it - I have saved TONS of money buying stuff like paint, computersupplies, garden items, kitchen machines etc.
I have even saved money by finding a cheap price on an item and asking a local shop if they would sell it for the same. Thus I saved the shipping costs...
On the other hand, if I see the right bed for my dog, the right PDA or whatever and it has extra features I need and costs a little extra - I will buy it
And to go even further - in my local grocery shop, I will never buy eggs from hens that have their beaks cut, meat from cows that are crammed into small places or any product that claims to be healthy and lowfat if it's not. I pay more for better products.
IE - Kellogs "Special K" says it helps you keep slim, but it has the EXACT same amount of carbonhydrates and sugar that ordinary corn flakes has.
That reminds me that the weightwatchers has just been all over the news in Denmark - they have made their own food line which claims to help people stay thinner - but most of their products are less healthy then cheaper products. And they taste yucky too! (I work with overweight people, so I tasted it) They are now being prosecuted for false marketing and I am very pleased with that because I hate money machines like that.
Sorry I went off on a rant - I think consumers are being wagged by the tail and I would so like it to stop.