I tried some Oatmeal shampoo from Petsmart and hated it.  It made Ferdinand's skin more dry.
 
I bought some natural dog shampoo for dry skin at Sprouts a few weeks ago and love it.  It's called Head to Tail Aloe Oatmeal Shampoo.  I use it with the Mane and Tail Conditioner (but I rinse it out or it leaves Ferdinands fur nasty).  The combination leaves his hair really shiny, soft, and smelling nice for a week.  It's also helped with his dry skin. 
Here's the link to the shampoo 
http://www.onlynaturalpet.com/produc...oo/133024.aspx