For shampoo and conditioner, the instructions say to massage and leave on for about 5 minutes. Of course I could never do this with Zoe since she and water are arch enemies lol.
For conditioner in general, they say to run a comb thru the hair with conditioner on to saturate all hair (I do this with my hair in the shower too and it makes a big difference when it comes to tangles
)
I provided product info and instructions in the package on a printout. Not sure if you missed that since we stuck peanuts in the package.