AWWWW!! Poor little stinker!!
He sure is beautiful!!.......... Been there- done that.... When my Jack was a pup he wasn't going either, then I saw someone post on YT about the same problem.
Someone older & wiser than I suggested there may be hair holding it back, so I dive in, bare handed, just like you.
Sure enough it was packed in by a wall of hair
What we won't do