I usually sell my females between $1100 and $1500. At this price they will be registered and they will have breeding rights. I thought about lowering my prices, but a friend of mine who breeds, said that lowering the price too low would invite puppy mills to buy and then abuse my babies. And I couldn't live with myself if that happened to one of mine!
There have been some cases, though, where I did sell the puppy for a lower price, but without registration and breeding rights. And I knew the people I was selling to personally. One lady I met asked if she could send me payments a little at a time for a puppy from a future litter. Sooo... I did. We kept the money in a separate account and didn't touch it till the puppy was born and delivered, but it worked out really well for her, because she didn't have to come up with the money all at once. And I got to know her well enough that she is now a close family friend. I get pics of her baby on a regular bases. And when she flies into Houston and has a layover (she's a stewardess), she stays with us and gets to play with her baby's mom and dad. (Note: Her husband said he would give her the money in a lump sum, but she said she wanted to pay with her own money. She did assure me that she would not have any problems with money to pay for vet costs and other costs incurred when owning a yorkie, as I was concerned about money issues after she got her baby. I get real snoopy when I interview anyone interested in one of my pups.
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I just want my babies to have good homes. Some are in it for the money and some for the love of the breed. I just love yorkies!