I think you'll hear alot of it by tomorrow morning!! alot of us are asleep... just wait!
One of my babies came home on Pedigree once... vet and breeder swore it was the best ever!!! heck they sponser MAJOR dog shows.... Still does not make it a quality food!!!!
Big Money gets the Big Names out there! But I'm sure that glossy coated retreiver in the iams or Pedigree comercials is not really eating that crap... nor are the Ceasers dogs really eating Cesars... not the ones with teeth anyway!