I use this product too! I use it on Jaden twice a day and swear by it! I showed it to my Vet and not she's going to buy a shipment of it to have it available at the clinic! Jadens teeth are super white and his breath always smells great now! I can't even begin to tell you how much I love this product!! If anyone doesn't have it already, they need to run out and get some ASAP!