AFAIK, the higher quality foods are digested so much better that there isn't much left over for waste/poop. I would suggest changing his food to something like Innova or NutraMax if the # of poops is that high. 10 per day
You poor thing!
Be sure the crate is just large enough for your pup to lie down or turn around in. No larger. And slowly increase the time he's in his crate. Hopefully he will slowly learn better bowel control.