I've never tried bringing Teddy into Target, as much as I'd like to. On an up note, though, I brought him into both Borders and Barnes & Noble (in his purse/carrier and also in my arms) and everybody loved him! The cashiers were totally cool with it, just suggested I might want to stay out of the cafe area. We took him to Office Max and Office Depot in his purse/bag and no one said anything.