I love the Clean Start shampoo. I received a bottle free at a dog show and it's awesome. I don't use it for every bath but I use it whenever the dogs start to look really dirty or if their coats seem a little dull. It's been especially good on Pixie, my Yorkie. She tends to look like a little greaseball if she doesn't get a bath regularly and she looks amazing after a bath with Clean Start. I also use Clean Start on my own hair if I've used a lot of styling products and my hair always looks shiny and great afterwards. It seems to work way better than any human clarifying shampoos because it never dries out my hair. It's a great product.