I've read raving reviews on this product called
Musher's Secret (but have never used it before, only because I also read that coconut oil can do the same/similar thing).
Musher's Secret Dog Paw Pad Protection Wax | Mushers Wax All Natural Dog Paw Pad Protection
But I only looked into this for the purposes of protecting the paws during winter, when they salt the road/sidewalks to prevent icing, and then also during the summer, when the concrete and asphalt is too hot.
I agree with
Maximo - their paws are meant to naturally toughen up a bit. Despite wanting to treat them like little humans

they don't need hand and foot creams like we do. I mean, we wear shoes...they don't