Hubby is in multi media
PR, so he wouldn't advertise at NASCAR, he just always talks about that kind of stuff.
I guess my point being that dollar for dollar the company's get the best return and consumer brand loyalty when advertising with NASCAR. I didn't realize it was that expensive, but that must be the reason they can charge what they do. Sounds really competitive!
I know one time I saw one of the winners on TV (I couldn't even begin to tell you the specifics) but they kept changing his cap to different logos and taking pictures of him wearing each one while holding the trophy. They were changing them really fast, and there were A LOT of caps!! I wonder what they would charge for that!
