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Originally Posted by Sherry Lynn
Another little tid bit that my husband told me that really surprised me. The best advertising dollar you can spend is spent at NASCAR. Evidently its pretty cheap to buy a bunch of decals or caps with your company logo, and NASCAR consumers are supposed to be the most brand loyal.
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Does your hubby do this? What line of work is he in? Cause it ain't CHEAP. I sell automotive service equipment, small company, but over 1 million in sales last year, our target audience is the NASCAR group. Many, many auto repair shops follow NASCAR. We sponsor the Busch races, they come on the night before NASCAR.....NASCAR has become far too expensive a market for us to advertise in..Shoot we can no longer afford to advertise on a radio station airing the NASCAR races. They make you commit to the entire season. I know last year a 30 sec shot ran around 2000 a piece...too rich for my budget. Being willing to pay to place that logo doesn't work either. That big corporate sponsor has a lot of say....and they may not want you there....be prepared to offer something other than cash for that advertising. If you sell motor oil, for example....you can probably find a team willing to place your logo (for $$)and then you are supplying the team with all their motor oil to boot.