[Yorkiemom1]

I am in daily communication with RC.....I will copy/paste another email I received today from them.....they attached an article about ingredient lists....I am not able to "copy/paste" that article into this post.....I know there are people that will never be assured about RC and the quality of the food.....for those of us that have fed it for many many years, with excellent results, and want to continue until there is actual evidence in our pets that it is no longer the quality we have grown to expect and appreciate, even DEMAND from them, I am comforted by the article that clearly explanes how that listing of ingredients works by weight. That article was not part of RC and any of their marketing practice, so that makes me comfortable and less suspicious. Like I said, I am not printing this here in order to change minds or convert people that are devoted to their own brand of food....I am only trying to show people that are feeding RC and trust the company and their impeccable quality control measures, why they should not think the RC brand has deteriorated to a "feed store junk dog food". If you are feeding RC and you are confused or upset about changes in the order of ingredient listing on the bag, I am just re-printing what they (RC) are sending me in a sincere effort to calm my concerns and I want to share that with whoever is interested.
From RC to me:...
"You are not alone in your “meat should be the first ingredient” concerns. On paper, it seems like it would obviously be the best thing for a mostly carnivorous animal. But ingredient lists are deceptive…and far more complicated than just words on a bag. You have to forget the idea that the ingredients that are listed first are actually indicative of what the food contains most of. It isn’t that simple. I spent weeks at Royal Canin’s nutrition academy, learning about these things from some of the foremost experts. And it is still confusing! Any food that markets itself as “real chicken is the first ingredient” is fooling consumers . All ingredients are listed in order of their pre-cooked weights. Read that sentence over and over again. Pre-cooked weights. It is not indicative in any way of how nutritious the food is. Chicken is 80% water, 20% meat, before cooking. That weighs a lot. So it’s easy to get that as a first ingredient. If ingredient lists were made after cooking….chicken would be moved way down on that list, and not be offering much nutrition. Chicken meal is dehydrated chicken that has been finely ground into a powdery substance. Good source of protein, but it doesn’t weigh much at all when compared to whole rice. And chicken byproduct meal is a fabulously nutritious ingredient aside from a scary-sounding name…livers, hearts, organs, etc. with the water removed. By-product meals are meat concentrates and contain nearly 300% more protein than fresh chicken. Again, doesn’t weigh much, but is probably the best source of protein, amino acids, and nutrients that a dog needs to survive.

The most important tidbit of information I can share with you is to dig deeper into what can affect the ranking of ingredients. Read this article below, and share it on your YorkieTalk blog if you like it. It explains things far better than I think I could…and it isn’t affiliated with Royal Canin in any way…so it isn’t a biased towards any agenda we are trying to push."

I will continue to try to get that article to reprint here....