I guess I don't quite understand the lawsuit. I don't like Blue Buffalo, and their response to this lawsuit amused me (they claimed to be a 'family owned company'). But why is Purina suing them exactly? Are they claiming that BB is doing something bad to Purina as a company? Or... they're simply suing claiming them to be mislabeling? I mean... are Purina's Beneful commercials NOT false advertising? Not that they don't have cute commercials, because they do, but the images of healthy fresh cut REAL chicken and REAL beef falling from the sky aren't exactly truthful either?
Either way, I agree with Kristin, this could be interesting and possibly a good step to more uniformity within the pet food industry. |