This is something that Facebook has been trying to get under control for over a year. I think
if a person has a business & wants to use a social networking media to allow their fans a place to gather they should follow the rules set up by that media.
It's true that all of the articles about improper usage are old. Here's a site that talks about the current resurgence to get people to adhere to FBs rules. This article is from 6/6/10 so you can see it's been something that's been around for awhile.
Facebook Deleting Pet Accounts and Accounts With Animal Profile Pics? - Facebook Rumour
BTW, these aren't new rules; they've been part of FBs user agreement for a very long time.