Both mine don't mind it (don't love it) - they do try to jump out of the sink (can't bend over tub with back arthritis) every once and a while. The part they hate (mostly Molly) is the blow dryer, even on low and warm heat. Molly puts her head in the towel like she'e gone nuts for about 5 minutes after her bath before I blow dry. Neither like the blow dryer on their heads. I praise them a lot and give them some kong cheese while brushing them. Nothing like a good smelling freshly bathed puppy!