[capt_noonie]

I know tags should be terms that one would use in a Google search, right? For example, the Pet Flipping thread. There are tags at the bottom for The Puppy Store. But when I google "the puppy store, Santa Ana" I don't get this thread. Instead I get the actual store, it's yelp reviews, and other puppy stores around the country. What else would make it more easily searchable?

I've noticed a lot of threads have tags that are words no one would ever use to search for that particular topic, so essentially that tag is "wasted" since each person only gets two tags per thread.

So how do you tag the right way?