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Originally Posted by gemy  Yup we certainly have image problems, and not only with in the fashion industry but in certain other arenas.
Dance and gymnastics are still two sports that really really don't want an extra ounce on you.
Then there is the "keeping up" with the Jones mentality. Purchasing consuming and doing just because your fellow work mate or your neighbour has this or that or done this or that.
My biggest beef with the fashion industry is why isn't a size 6 or 10 the same measurements across all labels. I can't stand trying on clothes and never know which size to pick. |
It's not just the fashion industry that doesn't have standard sizing. In the bike industry also. It really depends on how a product is designed. Different specs, materials, geometry, etc can change how a medium on one company is not the same as in another.
Back in the day, all clothing sizes were based off the Wolf dress forms. They still use these dress forms, and a sample size is a size 8. But there is a thing called vanity sizing, and that Wolf size 8 actually a store size 4. This size 4 is also usually what they put on the fit model. A Wolf size 8 is actually a medium. We need fit models in mediums bc it's easier and more accurate to grade sizes even up and down, rather than go with a small and grade all sizes up.
Now, each company will have their own fit model. She is the ideal size and body type they want and she will be their medium, but every company has a different medium.
Remember how everyone talks about how Marilyn Monroe was a size 12? That's a Wolf size 12, which is a modern 6-8.