My mom and brother (both in SC) have both been Neilson families. They put something on the TV that looked like a cable box that automatically logged what they watched and sent updates daily so they would know which were the top shows. When you turned on the TV you had to punch buttons on the box so they would know which person/profile was watching the TV.
I pretty sure they got paid for it, but I don't know how much. I do know that they had problems with one of their TVs one time and the Neilson people paid to have it repaired... |