My 11 yo. is OBSESSED with these things. (I would think that she'd be at the age where she is "too old" for dolls, but apparently they are all the rage with the girls her age.) And she wants every one of them. I don't just mean she wants each character. Noooo. She wants Cleo de Nile in school wear, Cleo de Nile in pajamas, Cleo de Nile in school spirit clothes...
It IS a good show though, I have to agree with you on that.