gracielove.
You're right, that's a good price. Those sticks work out to about $0.262 per inch. I get mine from dog.com (in a much larger quantity) about 2.5 pounds, and those average only slightly more at $0.265 an inch.
Ref:
Bully Sticks by the Case - Dog.com
PS: CAREFUL, you're going to pay a LOT more a a local store for them !!!