Vets do sign up with different companies to get RX diets for their clients. Of course that gives the company an open door to hand out their samples to the office and that is one way of getting customers. People are starting to become more aware of how far the pet food industry has gotten from a natural diet for pets and some vets are far behind in the nutrition field. Vets are supposed to be keeping up with the medical field and they also have to run a business. They depend on the pet food industry to prepare the foods a pet needs. Unfortunately, in many cases the pet food industry has concentrated on how to prepare food that can sit on a shelf for months at a time rather than a food that is as close as possible to what a dog would eat in nature.
Selling pet food is not going to make a huge amount of money for a vet although you can bet there is a good sized mark up on it. But they do have to have their RX diets for patients so they do hook up with at least one pet food supplier. |