Freshwater Fish is always looking to expand its market
reach and to strengthen existing markets – even non-human
ones!
We recently signed an exclusive arrangement with Albertabased Champion Petfoods, whereby we sell all minced
by-products to them and they in turn buy all the product
we have to offer.
We began working with Champion in 2005 when we
sent them samples of minced by-products for testing after
it was extracted from fish during the filleting process. Prior
to sending the product to Alberta, we had been paying to
have the waste trucked to a rendering facility in Winnipeg.
After the samples were tested by Champion, a product was
developed that met their high quality specifications.
This business brings in several hundred thousand dollars
in revenue for a product that previously cost us money to
dispose of – and we’re thrilled to be building on a relationship
that dates back more than five years.
On October 28 we welcomed Champion Petfoods team members Jeff Johnston (Nutrition, Research and Product
Development Manager) and Andre Minnaar (Quality
Assurance Manager) into the plant so they could conduct
their quality assurance audit and plant tour.
While visiting our facility, Jeff relayed the following
message: “At Champion Petfoods we have been extremely
pleased with the freshness and quality of the raw material we
receive from Freshwater Fish. We are proud to be affiliated
with one of the best sources of raw freshwater fish protein
in the world. Freshwater Fish is one of our key raw material
supply partners and the growth and reputation of our
products is directly related to our high quality raw materials.
Thank you for sustainably harvesting and processing such a
high quality freshwater fish product.”
We are so proud of this success story and look forward to
working more with Champion Petfoods in the future!
http://www.freshwaterfish.com/system...ter%202011.pdf