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Originally Posted by tem_sat  The Honest Kitchen case is interesting as is, I would assume, the Natura case (which I don't really know much about).
See Mums the Word, Human Grade Ingredients in Pet Food
I would agree that the use of "organic" and "holistic" seem to be marketing oriented, however, so is the use of the trademarked "Prescription". There is no getting around it, PFC's want to make money and those who pay for advertising campaigns and lobbyists make it difficult for consumers to make an informed decision. |
Hill's Prescription Diets, Purina Veterinary Diets, etc. are probably trademarked. Not sure what that has to do with marketing? Just confused.. So rx foods should be grouped with foods from companies that put appealing sounding sayings on their products to get sales? Yes, rx food companies make claims, but those claims are proven true through trials.