At my shop (bike shop) there are lots of components made by companies outside the US, thus many company's names are mispronounced. Since I am the "professional" LOL should I be correcting customers who pronounce names wrong? I don't want to sound like a pretentious know it all, but I'd say about 99% of the fixed gear community here in my city are pronouncing stuff wrong, and since most of them are pronouncing it the same way, they think they are right.
Example: Sugino (japanese). They say sue-jee-no. Correct way: soo-gee-no. Japanese does not have a soft "G" otherwise they would have used a "J".
There are many others, but the Sugino crank is very popular in our community and I hear it almost every day.
What's a nice un-snobby way to correct them?
Actually, what would you do when people call you by the wrong name? That happens a lot too, and I'm too shy to correct them, then when they find out they got my name wrong, they are even more embarrassed. They call me Patricia instead of Priscilla. I even got a Michelle and Stephanie before.
