I think it's worse that Nike has signed Vick to an endorsement deal. Subway sponsored an award and, apparently, has no role in determining the winner. Think of it like this. All the college bowl games have corporate sponsors but the sponsors don't decide who plays in the game. Personally, I believe Subway got caught up in this unintentionally. I do see a definite agenda on BET's part in giving Vick the award, though. Too bad for Subway in hitching their horse to this wagon.
I'll admit I got the Subway info off the web, but it makes sense to me. It's the way corporate sponsorship works. Here's the link to the info I saw....
Michael Vick Wins Subway Sportsman of the Year at BET Awards (With Nike Update)